Synopsis: Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our ‘always on’ work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative.
Too Fast to Think exposes how our current work practices, media culture and education systems are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices.
To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team.
Why I like it
It is very easy to over complicate discussions about creativity, but this is a very practical and inspiring approach to our everyday lives and shows how easy it is to be ‘always on’.
To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain.
Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians and psychologists, Chris Lewis takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation.
Too Fast to Think is a brilliant way to start 2018 by engaging with your own creativity, and those of your family and work colleagues.
Buy Too Fast to Think: How to Reclaim Your Creativity in a Hyper-connected Work Culture from Amazon.co.uk